CASASALUBRE
The client
2020 - Casasalubre
Hempcrete building and renovation
The Job
Website design and development
The tools
- Photoshop
- Illustrator
- Dreamweaver
- WordPress
casasalubre.com – Fresh design and first website for this recently born start-up. As the client needed a website ASAP, with corporate visual identity yet to be defined, a lot of the basic setting for future layouts will rely on this first work.
Following a split complementary color scheme, I based the chromatic identity of the website on two variants of the “Hemp” and “Greenery” pantones. They respresent the different stages of hemp processing, from fresh green to dry hay-gold. “Golden hemp” for headings, “greenery-olive” for links and specific highlights.
The result, which complied with the client expectations, is an elegant one-page scroll container, wich alternates broad white spaces with illustrations to full-size macro photos. The textual content mirrors these two phases, switching from content on services/practial applications to a focus on quality and deatil of the materials.
