CASASALUBRE
The client
2020 - Casasalubre
Hempcrete building and renovation
The Project
Website design and development
The tools
- Photoshop
- Illustrator
- Dreamweaver
- WordPress
casasalubre.com – Fresh design and first website for this recently born start-up. As the client needed a website ASAP, with corporate visual identity yet to be defined, a lot of the basic setting for future layouts will rely on this first work.
The chromatic identity of the website is based on two complementary pantones, warm “Hemp” and colder “Greenery”. They respresent the different stages of hemp processing, from fresh green to dry hay-gold. Therefore we set “Golden hemp” for headings, “greenery-olive” for links and specific highlights.
The result, which complied with the client expectations, is an elegant one-page scroll container, wich alternates broad white spaces with illustrations to full-size macro photos. The texts mirror these two phases, bouncing from content about services/practial applications to expositions on the materials’ quality and details.
