Coca-cola . euro 2012
The client
2012 - Coca-Cola sponsoring the Euro 2012 Cup (Football). Campaign based on the notes of "Let's get crazy" by Gogol Bordello.
The Job
Coding and animation (AcrionScript 3) of web banner (Youtube Masthead)
Art direction and production.
The tools
- Animate (Flash with AS3)
- Photoshop
- Illustrator
Art direction, animation, some illustration (original design from “The Coca-Cola Company”).
Based on a soundtrack from the gipsy-folk band Gogol Bordello “Let’s get crazy!”, this ad campaign left me quite free to create my own visuals and layouts.
Extremely eye-catching, rich and colourful, breaking through a fake youtube skin, the animation explodes in front of the user, leading them through an engaging, interactive path (video and game) to the call-to-action in the end.
