The client

2013 - Powerade ION4 teams up with Juventus

The Job

Design of a landing site for general reach and lead generation.

The tools

Powerade ION4 ad campaign. I was asked to design and build a simple landing site to convert as many visitors into play-and-win participants (with code associated with products) and therefore leads.

The simple goal of generating lists of potential customers expressed in two parts of the site: showreel with pomotional video, prizes, info and, of course, the play-and-win part leading to convertion point (registration form).

The design included a series 8 pages to show depending on the UX flow plus relative DEMs to send out.

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