The client

2020 - Pianèll
Family-owned winery

The Job

Design and illustration for wine labels

The tools

A design inspired by the characteristic panorama visible from this family-owned local vineyard. Pianèll wines needed a fresh makeover to kick off with the new year in style, so the client request pivoted around the idea of translating the visual impact, the rustic feeling, onto the new labels.

The distinct silhouette of Monte Rosa in the distance, the local church steeple, the floors of the hill above, are all peculiar and unique traits file-rouging label and packaging, taking you there, among the vineyards.

Labeled bottles + packaging mockup

The client expressed particular appreciation for the rendering of the sunset on the Nebbiolo’s, while the white label drifts towards a more ethereal and surreal look.

Sunset ref

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