Edible Beauty
The client
2014-Edible Beauty, skincare products.
The Job
Logo restyling and rebranding. Labelled packaging design.
The tools
- Photoshop
- Illustrator
- InDesign
Edible Beauty, in 2014, went for a complete rebranding based on a whole new logo designed by me.
Departing from the old Liberty-styled logo, the client asked for a cleaner, more elegant appearance.
Framed in a very thin grey line, in place of the leafy canopy, a Copperplate variant based logotype. Simple, clean, authoritative, yet with old-fashioned beauty in its peculiarities, carrying on the prestige conveyed through its former glyphs and serifs.
Labels design had then followed, for different supports and packagings (jars, tea bags, sprayers).
