Design of a landing site for general reach and lead generation.
The tools
Photoshop
Dreamweaver
Powerade ION4 ad campaign. I was asked to design and build a simple landing site to convert as many visitors into play-and-win participants (with code associated with products) and therefore leads.
The simple goal of generating lists of potential customers expressed in two parts of the site: showreel with pomotional video, prizes, info and, of course, the play-and-win part leading to convertion point (registration form).
The design included a series 8 pages to show depending on the UX flow plus relative DEMs to send out.